1. Introduction

Welcome to Urbanfy! We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines how Urbanfy (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you visit our website www.urbanfy.in (the “Site”) or use our services.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site.

2. Information We Collect

We collect various types of information to provide and improve our services to you:

2.1. Personal Information

This includes information that can be used to identify you directly or indirectly:

• **Contact Information:** Name, email address, postal address, phone number.
• **Payment Information:** Billing address, payment card details (processed securely by third-party payment processors; we do not store full card details).
• **Account Information:** Username, password (encrypted), purchase history, preferences.
• **Communication Data:** Records of your communications with us (e.g., customer support inquiries).

2.2. Non-Personal Information

This includes data that cannot be used to identify you personally:

• **Usage Data:** Information about how you interact with our Site, such as pages visited, time spent on pages, click patterns, and referring URLs.
• **Device Information:** IP address, browser type, operating system, device identifiers.
• **Location Data:** General geographical location derived from your IP address.

3. How We Use Your Information

We use the collected information for various purposes, including:

• To provide and maintain our services, including processing your orders and managing your account.
• To improve, personalize, and expand our Site and services.
• To communicate with you, respond to your inquiries, and provide customer support.
• To send you marketing and promotional communications (with your consent, where required).
• To monitor and analyze usage and trends to improve your experience.
• To detect, prevent, and address technical issues or fraudulent activities.
• To comply with legal obligations and enforce our terms and policies.

4. Sharing Your Information

We may share your information with third parties in the following situations:

• **Service Providers:** With vendors, consultants, and other service providers who perform services on our behalf (e.g., payment processing, shipping, website hosting, analytics).
• **Business Transfers:** In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• **Legal Requirements:** When required by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
• **With Your Consent:** We may share your information with your consent or at your direction.

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

We use cookies for various purposes, including:

• **Essential Cookies:** Necessary for the Site to function properly (e.g., maintaining your shopping cart).
• **Analytics Cookies:** To understand how you use our Site and improve its performance.
• **Marketing Cookies:** To deliver relevant advertisements to you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• **The right to access:** You have the right to request copies of your personal data.
• **The right to rectification:** You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• **The right to erasure:** You have the right to request that we erase your personal data, under certain conditions.
• **The right to restrict processing:** You have the right to request that we restrict the processing of your personal data, under certain conditions.
• **The right to object to processing:** You have the right to object to our processing of your personal data, under certain conditions.
• **The right to data portability:** You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

8. Children’s Privacy

Our Site is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.